Hi, Brandon, great question and the answer is yes. Once we know who the profile is we will develop print and electronic brochures along with advertisements, web sites and the entire messaging for the internet portals. You can see some of the brochures and eBrochures by going to the website at www.franchise-navigator.com and clicking on the tab HOW IT WORKS at the top. Scroll down to STEP THREE and you can see our work.
The answer to your second question is simple. Once we identify who is a high performer and we start looking at the most effective "attraction strategy" to reach and communicate with this profile we will look at the franchisor's current marketing material to see if it is accurately attracting the profile. I can tell you that 95% of our clients are not using the right messaging, colors and direction. In some cases we are working closely with the inhouse graphic departments of companies to develop the material but we are the ones who would control and write the copy and general messaging. Thank you for your questions.
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The answer to your second question is simple. Once we identify who is a high performer and we start looking at the most effective "attraction strategy" to reach and communicate with this profile we will look at the franchisor's current marketing material to see if it is accurately attracting the profile. I can tell you that 95% of our clients are not using the right messaging, colors and direction. In some cases we are working closely with the inhouse graphic departments of companies to develop the material but we are the ones who would control and write the copy and general messaging. Thank you for your questions.
Put your photo up! :-)